10 September 2026
App Store and iOS beta mistakes indie devs repeat every launch
Expired builds, missing privacy labels, and beta links testers cannot open. Common iOS launch traps before your app hits the App Store.
Beta testing
Why friends make bad beta testers, how to run a closed test without losing people, and what honest pre-launch feedback actually looks like.
22 August 2026
Your friends will say they like it. Testers won't.
Friends will protect your feelings. That is why they make terrible beta testers. Here is who should actually use your app before you launch.
22 August 2026
How to run a closed app test without losing the testers
A closed test dies when people install once and vanish. Daily check-ins, a real duration, and a small group beat a giant beta invite list that never opens.
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