Guides

Publishing & testing guides

10 essays for indie makers shipping on Google Play, the App Store, Steam, itch, or the web. Pick a topic. Each links to free articles you can read without an account.

Closed testing

Duration, check-ins, staffing, and why a dozen committed testers beats two hundred email addresses.

Google Play & Android

Opt-in links, email mismatches, and the 20/14 production rule, before you blame the APK.

App Store & iOS beta

Build expiry, beta review, demo accounts, and privacy labels: the iOS traps that look like code bugs.

SaaS & web apps

Onboarding, pricing, integrations, and the gap between "deployed" and "ready to charge."

Structured feedback

Questions, review format, and what to do with the notes once testers actually write them.

Ready to test?

Post a tester or feedback request on Dozen. Structured reviews, 14-day runs, and dots that reward quality, not volume.