10 September 2026
Google Play closed testing mistakes that burn your first testers
Wrong opt-in links, email mismatches, and twenty installs with zero feedback. The usual Play Console closed-test failures and how to fix them before you post.
Guides · Blog
Testers, feedback, closed tests
Short essays from Dozen. How many testers to use, how to ask them anything useful, and what to do with the pile of notes after.
10 September 2026
App Store and iOS beta mistakes indie devs repeat every launch
Expired builds, missing privacy labels, and beta links testers cannot open. Common iOS launch traps before your app hits the App Store.
10 September 2026
SaaS launch mistakes when your "beta" is already public
Shipping a signup page without onboarding, hiding pricing, and calling it a beta forever. Common web app launch failures that user testing catches early.
22 August 2026
Why 12 testers is the right number for an indie app
Five testers find most UX bugs. Indie apps still need a dozen people if you want honest answers about money, confusion, and whether they would come back.
22 August 2026
Your friends will say they like it. Testers won't.
Friends will protect your feelings. That is why they make terrible beta testers. Here is who should actually use your app before you launch.
22 August 2026
Star ratings don't ship features. Written answers do.
A five-star review is a compliment. A written answer to where you got stuck is a bug list. How to collect app feedback you can actually ship from.
22 August 2026
How to run a closed app test without losing the testers
A closed test dies when people install once and vanish. Daily check-ins, a real duration, and a small group beat a giant beta invite list that never opens.
22 August 2026
How testers earn on Dozen (and what we actually ask for)
Dozen pays testers in dots for using indie apps and writing real answers, not five-star fluff. What the work looks like, what it pays, and what it is not.
22 August 2026
The questions that make testers tell you the truth
Yes/no questions waste a tester. These prompts get stuck points, pricing honesty, and the one sentence you will actually build from after a closed test.
22 August 2026
You have twelve tester reports. Now what.
Twelve tester reports feel like noise until you sort them. A simple way to turn closed-test notes into a ship list without rebuilding the whole app.