10 September 2026
Google Play closed testing mistakes that burn your first testers
Wrong opt-in links, email mismatches, and twenty installs with zero feedback. The usual Play Console closed-test failures and how to fix them before you post.
Closed testing
Run a closed test that survives day three: duration, check-ins, Play Console opt-in, and why small loud groups beat giant email lists.
22 August 2026
Why 12 testers is the right number for an indie app
Five testers find most UX bugs. Indie apps still need a dozen people if you want honest answers about money, confusion, and whether they would come back.
22 August 2026
How to run a closed app test without losing the testers
A closed test dies when people install once and vanish. Daily check-ins, a real duration, and a small group beat a giant beta invite list that never opens.
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